Curiosity In Motion: Building Smarter by Doing Less

The Newsletter for Innovators and Entrepreneurs

Welcome to this edition of Curiosity in Motion! The founders who thrive in 2025 aren’t chasing more—they’re refining what matters. They build lean teams that scale, remove friction from their systems, and shift from growth-at-all-costs to sustainable momentum.

This issue looks at what it means to lead with intention: by removing outdated habits, hiring for adaptability, and tightening financial fundamentals before the next phase of growth.

Let’s get into it.

➡️ What You Remove Is More Important Than What You Add

Great leadership isn’t built on to-do lists—it’s built on discernment. The most effective founders don’t pile on productivity hacks. They cut what no longer serves them.

Here are three patterns worth eliminating:

Reactive Leadership
Every fire doesn’t need a response. Constant reaction drains decision quality, erodes trust, and confuses the team. Build margin into your week so you can respond with clarity instead of reacting from urgency.

Financial Procrastination
Avoiding decisions around pricing, compensation, or debt doesn’t just delay clarity—it compounds risk. Small financial blind spots today can quietly snowball into working capital issues six months down the line.

Digital Distraction
Notifications, messages, and context switching aren’t just nuisances—they fragment deep work and slowly erode creative output. Schedule uninterrupted work like you would a meeting.

💡 Key Takeaway: Excellence doesn’t come from piling on—it comes from pruning back. Audit your habits. Then let go of what’s in the way.

➡️ Hire for Adaptability, Not Just Intelligence

In high-growth environments, IQ and pedigree don’t tell you who will thrive. Founders need team members who solve problems under pressure, build trust quickly, and learn on the fly.

Here are three qualities to look for:

The Problem Solver
They don't need perfect instructions. They move things forward when others stall. Their strength lies in execution, not ideas.

The Trust Builder
They create psychological safety around them. People open up, collaborate better, and stay longer. In early teams, this kind of presence can 4x your cohesion.

The Steady Operator
They stay grounded in chaos. They don’t need drama or adrenaline to perform. When everything feels uncertain, they bring stability.

💡 Key Takeaway: The best hires aren’t always the loudest or the most polished. They’re the ones who learn fast, lift others, and keep momentum moving—even when things get messy.

➡️ From Growth at All Costs to Measured Momentum

The financial narrative for startups has shifted. In 2021, “growth at all costs” dominated—driven by cheap capital and a race for market share. But by 2024 and into 2025, the focus has matured: investors, lenders, and founders alike are recalibrating toward sustainable growth and strong fundamentals.

Here’s what that shift means for operators:

1. Unit Economics Are the New KPI
Instead of obsessing over top-line revenue, founders are now expected to explain what it costs to acquire and retain a customer—and whether the return justifies the spend.
→ If you haven’t already, calculate your CAC, LTV, and gross margin—not just in a deck, but as part of your monthly toolkit.

2. Forecasting Isn’t Just for the Board
A 12-month rolling forecast, updated quarterly, is becoming the norm. It doesn’t need to be complex—but it should reflect reality.
→ Be able to speak confidently about burn rate, break-even timelines, and cash runway.

3. Profitability Isn’t the Finish Line—It’s a Signal
You don’t need to be wildly profitable to get funded, but you do need to show that you could be—by understanding what levers drive contribution margin.
→ Optionality around profitability is a competitive advantage.

💡 Key Takeaway: This isn’t about shrinking ambition—it’s about building staying power. Founders who can communicate their financial model clearly stand out in a capital market that now values consistency over hype.

This edition is about control—recognizing where we’ve quietly given it away and how to reclaim it. Whether that’s silencing your inner critic, asking a mentor for help, or building pricing resilience into your supply chain, the next step is usually small but intentional.

Keep questioning. Keep adjusting. Keep moving.

Until next time,
The Curiosity in Motion Team